![]() Or consider sending a flyer with user information, insider tips and tricks, or other helpful content. ![]() Add a postcard drop as part of your overall marketing strategy to reach customers who might respond more quickly to postal mail than an email, app notification or web coupon. Via email, this bounce-back offer often includes an incentive as part of the post-purchase email series. It assumes that customers who buy from you once are more likely to come back and buy again, especially if you sweeten the deal with an offer. The bounce-back offer is another standard retail practice. Make sure to include each customer’s name, address and other personalized information in your communications. This tactic works at all levels, too, but doesn’t force the boss to sit and sign cards all day long.Īlong with your post-purchase email communications, set up an automated program that sends postcards or letters that produces copy resembling handwriting. These types of cross-functional campaigns can start the process of building a rich profile while also maintaining that personal touch.įor many B2B brands, customers who buy a specific product or spend a set amount receive a handwritten thank-you note from the CEO or president. You can use this to start tracking what channels customers respond to. To help stop that, you could send a postcard 30 to 45 days after onboarding to check in with the customer and perhaps include an incentive to spur them to shop.Ĭonsider sending a thank-you note during the onboarding process. If customers don’t engage with these early mailings, they send a warning signal that they could end up leaving or going inactive. Smart retailers track customer interactions with these emails. In a retail setting, the onboarding process often includes a welcome email and one or two follow-up messages that aim to move the customer back to the website to convert (purchase, register an account, set preferences, etc.), explain the brand value and begin collecting data for later use in personalization. ![]() ![]() Although First Class Mail now costs a few more cents per mail piece, you get more room to send an informative message and a pleasing design - one that stands out in the mailbox, may get delivered faster than Marketing Mail and qualifies for return-to-sender and address-correction services.ĭo you need inspiration to start planning? I’ve included five tips below for how to use direct mail to break through the ad clutter and strengthen your connection at five points in the customer life cycle to help you expand or retain your customer relationships.
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